The automotive industry has been around for more than a century, and it involves a wide range of companies and organizations that design, produce and commercialize motor vehicles. The word automotive was coined from the Greek word autos (self), and Latin motivus (of motion), to refer to any form of self-powered vehicle.
World motor vehicle production has grown steadily since 2009, and the boom is expected to continue thanks to high growth rates in China, Asia Pacific, and South America. The key players in the industry have become used to selling globally and having to streamline sales and marketing strategies to include localization, even more so now that their products are becoming smarter. Today, selling a car not only requires translating a user manual but also other components such as strings in digital screens, applications and much more.
As products in the automotive industry evolve, so does their need for translation and localization.
A Growing Demand for Content in Diverse Formats
In order to comply with industry regulations and be able to sell their vehicles all over the world, vehicle manufacturers need to localize a whole set of documents in different formats. So, what type of content do they need to localize?
Increasing Efficiency and Cutting Costs
In the automotive industry, marketing and sales materials are usually standardized to a certain extent. These kinds of documents feature a high degree of regularity and repetition, and can be translated faster and more consistently with the help of automated translation technology. It simplifies the job for translators and makes translation more accessible for end-buyers.
Companies in the automotive industry as well as other enterprises and language service providers worldwide are currently using this technology. Here, we list a few examples:
Dealing with Document Updates
Computer-assisted translation technology has shown great results in the automotive industry partly because a lot of the content produced relates to version updates of existing documents, which makes previous translations highly re-usable. Let’s take the case of a car user manual or the text strings in the touch screen stereo: it is very likely in both cases that the latest version released for a certain model shares a lot of content with the previous version. Translation technology allows you to quickly identify exactly where the new versions have changed, saving translators valuable time, as they do not have to compare both documents to spot the changes manually.
Bulletproofing your Translations
Why do you need to automate quality assurance? When is it convenient? When you have a document with only a few hundred words, it is rather easy to go over it and make sure there are no errors. However, when you have a user manual of more than one hundred thousand words, localized into more than 10 languages, then it is a different story.
Automated quality assurance refers to a series of processes that check for machine-detectable errors in a translation document that are usually invisible to the naked eye: double spaces, missing punctuation, wrong capitalization, etc. The software will also check your translations against the terms in your glossary, and give you a warning whenever a forbidden term is used. This way, you can guarantee that you are using terminology consistently, whether in your website, user manual or marketing brochures.
Automated quality assurance helps decrease the revision cycle of a translation, but will never replace the need for human proofreaders, as technology has still not evolved enough to make suggestions on tone, register or style.
Relying on a Specialized Language Service Provider
Not every company necessarily has the expertise for handling the localization processes required to leverage translation technology to its fullest. Perhaps some can afford to run a translation department, but still have trouble finding talented localization engineers or staffing a translation team when they need to launch new vehicles to several markets. These are just one of the reasons why many companies opt to outsource translation to a language service provider.
At On Global, we offer exclusive translation services for automotive companies, working with qualified translators that have a degree and relevant experience in the field.
We will build a glossary with your key technical terminology and make sure to make use of, refine and maintain it within our translation environment.